kat the label lingerie

As far as shopping for essentials goes, there's nothing more imperative than finding the right lingerie. While needed (I mean, we wear it daily as a non-negotiable), the entire experience can be a little... well, daunting. That's why, nailing the fine art of lingerie shopping comes down to knowing exactly what you're looking for, whatever that looks like for you—Cheeky briefs? Full coverage? Lace sets?

The options are limitless, and that's why we're breaking down the best places to buy all different kinds of lingerie, from the Melbourne-based label creating pieces the world's most famous are turning to (Kylie Jenner for one), or the local brand redefining comfy everyday basics.

Keep reading for six of our favourite lingerie brands to shop now.

Meg Alexandra

An intimates label known for its love of luxury, intricate details, and uniquely feminine touch, Meg Alexandra's pieces are created to celebrate all shapes and sizes. Ethically and sustainably made, the brand offers everything from fine lace to classic and comfy styles.

French Bikini

With a focus on quality, style, and impeccable fit, French Bikini has definitely perfected its lingerie offering. Whether you're looking for sweet prints with intricate detailings (our pick is anything from the Marie Jo collection) or comfortable everyday pieces, you'll find them here.

french bikini lingerie australia

First Thing

Branded as the 'next generation of underwear', First Thing's collection of basic bras and briefs combines ultimate comfort with effortless design. Made with soft, breathable fabrics in classic silhouettes, it's all you need to give your underwear draw the ultimate refresh.


With a design ethos rooted in elegant, timeless designs that honour all body shapes and sizes, SEVIGNE creates everything from structured basics to signature lace pieces. The range is expertly finished off with the brand's distinct feminine lens.

Kat The Label

Melbourne-based Kat The Label specialises in beautifully made lace lingerie, lace bodysuits, and sleepwear, both in vibrant and simple colourways—so it's easy to see why the local label has captured the attention of Kourtney Kardashian's POOSH, Kylie Jenner, and more.


With the belief that lingerie is an expression of individual style and spirit, Bluebella's pieces seek to redefine the space with boundary-pushing collections. Think lingerie that includes intricate mesh and lace details, as well as sleek nightwear and hosiery.